If you have a website and are hoping it will bring you lots of visitors who will turn into paying customers, it is EXTREMELY, let me say that again EXTREMELY IMPORTANT that your website includes the following points:
1. Is Visitor Friendly
What this means is that your customers must be able to find what they are looking for easily and quickly. And that means a great navigational system. Most websites either display their navigation bar on the left or at the top.
And since most people are used to this type of navigation, it’s best to stick with it. It also helps to include your navigation bar at the bottom of each page to save your visitors from having to scroll back to the top.
2. Focuses on Your Customer’s Needs
Rather than trying to “sell your business”, let your prospects know how your product/service is going to benefit them.
Emphasize the benefits and solve problems. Make this the focus of everything you write on every page of your site. Don’t try to sell visitors your products or service, help them.
3. There are No Spelling Mistakes
Ensure there are no spelling or grammatical errors. Check that all links are working and graphics display correctly.
4. Proves Credibility
Include testimonials from your current customers to show your potential clients that you are trustworthy, reliable and that you provide great service and/or products.
Make sure the testimonials are real and if possible provide contact details of the person who supplied you with the testimonial. If you don’t have any right now, get them! Simply email your customers and ask for their feedback on your business and service. Most happy customers will gladly provide this.
You could also include before and after photos. Show the problem picture and beside it show the picture of resolution, with an explanation of your product’s benefits.
5. Has Contact Details
Place contact details in as many places as possible. Make it easy for your customers to contact you. Create a special “Contact Us” page, include your details in “About Us” page and also at the bottom of each page.
Information to include: business name, physical address, mailing address, telephone, fax, email, emergency number, website address and most importantly, don’t forget to include your business hours.