Simply explained, it is the technique of attaining a high ranking in search engines and directories via changes to your site code to make it more search engine compatible.
The bottom line? If your designer can’t show you substantial search engine traffic they’ve achieved for other clients, chances are they won’t be able to optimise your site properly.
Search engine optimisation (SEO) specialists have sprung up to fill the need for these services. Many SEO’s will work either directly with you or with your web site designer to ensure your site gets the exposure it deserves in the most popular search engines and directories.
Usually these specialists cost the earth – it may work but there will be quite a considerable ongoing cost involved. Remember, search engine users generally only explore the first or second page i.e. 10 or 20 search results. If you site isn’t in the top 20, you won’t be found, it’s as simple as that.
Always include search engine optimisation into your marketing budget or your site could be as effective as a billboard at the end of a dead end street.
Part of our website design and maintenance package includes Search Engine Optimisation and placement on the likes of Google, Yahoo and Bing to name a few.
You can be assured we will work with you to achieve a high ranking as you can see from our clients on the Search Engine Searches page.