Worldwide there are now over a billion Internet users, representing one large global consumer base or marketplace.
The total amount of goods sold online has been steadily increasing each year as the Internet gains in both popularity and familiarity. Studies have shown people shop online because of …
- lower prices,
- a wider selection of products,
- easier comparison shopping, or
- prefer not having to travel to stores to make a purchase.
The Brick and Mortar Store Online.
Most major companies and retail stores have created online versions of their brick and mortar businesses. Even if consumers don’t buy online, many use these sites for gathering product information before buying in the real world – a factor many savvy businesses are exploring in their overall marketing strategies.
Many service industries have moved online, everything from travel to banking to dating! Again, the Internet can be a profitable extension for any service company.