DID YOU KNOW THAT BEING LISTED ON SEARCH ENGINES JUST DOESN’T HAPPEN
– IT TAKES A LOT OF HARD WORK AND A GREAT DEAL OF TIME – IN SOME CASES UP TO 6 MONTHS.
.. AND BEING THERE DOESN’T MEAN THAT YOU WILL ALWAYS STAY THERE.
Worldwide as at 31/12/18 there were 7,634,758,428 users representing one large global consumer base or marketplace.
The total amount of goods sold online has been steadily increasing each year as the Internet gains in both popularity and familiarity. Studies have shown people shop online because of lower prices, a wider selection of products, easier comparison shopping, and many just prefer not having to travel to stores to make a purchase.
According to the Australian Centre for Retail Studies, about 60% of people research their next purchase online before they head in-store and purchase.They also noted that many people surf the net while watching TV! Talk about multi tasking. What this means is that we see spikes in website visitation every time a TV ad is shown.
YOU NEED TO BE FOUND ON SEARCH ENGINES SO SOME OF THOSE “BILLIONS OF INTERNET USERS” CAN FIND YOUR WEBSITE AND YOUR BUSINESS.
If you advertise on TV, mention your web address! Of course, the same goes for any other advertising you plan, from newspaper, catalogue, radio to brochures.
Something else to note is that quite a lot of people browse in-store before going home to research online, so it can work the other way too. With 28,439,277 (as at 31/12/17) active Australian/Oceania internet users, what can you do to get people into your store?
The thing to note from the research was that most people research ‘generically’, using non-brand keywords at search engines. In other words, people are looking online for solutions (products and services) rather than specific brands.
THIS MAKES SEARCH ENGINES MOST IMPORTANT. YOU MUST BE FOUND AT THAT CRITICAL TIME WHEN PEOPLE ARE RESEARCHING.
Once they get to your site, make sure your product information is clearly displayed, easy to read, and has excellent product photography. By the way, that was another finding from the research – people want better photos! It might just give you the edge over your competitors.
Make sure your store location information is clearly displayed on every page.
Include a map, address and phone number if you’re a single store, or various locations if more.
The key message is to do your best being found online during the all important research phase of someone’s purchasing decision. Then make it as enticing and as easy as possible to visit your store and not your competitors!
From this information you can see how important it is to ..
- Keep your site up to date with the latest information, and …
- Have all the information a client would need to research the product you sell. This keeps them on your website.That information will relate to the search your customer is making.
From the above information you can see how important it is to be found on search engines. Why have a site if nobody can find you?
GOOGLE at over 90% has the market share on searches so you need to be found … and as mentioned earlier this just doesn’t happen or happen immediately.